Business Name & Brand Name

American Writer 2011 Pietro Savo

When selecting a business name, think about Brand Name; I always analyze the marketability not just for today, but 2 to 3 steps out into the future, much like a chess game.

A chess game falls into three categories, the 1st is the Beginning or Opening Game, 2nd is the Middle Game, and the 3rd is the End Game.

Marketing is very similar to a chess game, for example:

  • (1st )Beginning or Opening Game (A new product or service with a strong Brand Name) – Focus on a product or service that is important to you, become an expert, and share this expertise with as many people as possible. This connects the Brand Name to you.
  • (2nd) Middle Game (Products, services established in the market, building on the Brand Name becomes our consumer’s reality) – The consumer’s reality is the only reality that counts. When the consumer favors your product or services they will buy it and share it, and let other people know about it. If the consumer does not, then quickly, adjust your reality to match theirs.
  • (3rd) End Game (in marketing 5, 10, and15 years becomes the goal and end game, to only relinquished this market grip, when your business decides to change direction). – No short-term goals, own the market for product and services you deliver, squeeze every marketing value out of it, it must be your judgment when to get out.

Always plan every detail up front in real time, this promotes Brand Name, Sustainably and Market Leadership.

by AMERICAN WRITER Pietro Savo Tradition Books Publication © 2011


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About Dr. Pietro Savo

Dr. Pietro (Pete) Savo is a Principal Consultant with over 28 years of diverse experience in Business Strategy Improvement (BSI), Leadership Development, Operations, Engineering, Manufacturing, Quality Systems, Material Management, Supply Chain, Union Shop and consulting environments. Pietro created the term Manufacturing Research Practitioner ™ as the foundation for his Doctoral thesis dedicated to improving the United States Manufacturing Industry.  Dr. Savo has lectured at, Boeing Aircraft, Lockheed Martin, Rolls Royce, Northup Grumman, Raytheon and United Technologies on various subjects such as Lean Thinking, Leadership, Team Building, Quality Systems ISO Registrar Selection and Root Cause Analysis. Taught Root Cause Analysis for American Society for Quality (ASQ). Customized Training Specialties Leadership & Culture & Conflict Resolution Made Simple Root Cause Analysis (RCA) Problem Solving & Mistake-Proof It! Lean Manufacturing & The 6S's: Workplace Organization Evolving Quality Systems ISO 9001:2000/AS 9100:2000 Industry Evolution Building Business with the United States Government and Prime Contractors New Project Bidding Team Improvement Training “Know Your Front End” Published: Root Cause Analysis System for Problem Solving and Problem Avoidance Published: PERFECTION - 10 Secrets to Successful Lean Manufacturing Implementation. United States Navy Veteran View all posts by Dr. Pietro Savo

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