In my opinion, Social, Media has changed all the rules in higher education;
- because students are more informed,
- share concerns, share values,
- and share just about anything on their minds at the speed of electrons.
No boundaries exist across cultural divides; information and opinions have become king. The rules of engagement have become simple as well, because with social media, there are no rules.
Relationship, communicate, equals results in the mind of the student, and this may have less of a benefit to the higher-education institution’s marketing strategy.
Admission’s departments must be on their “A” and remember when a student prospect asks a question, a high percentage of the time they already know the answer they want to hear.
So clearly listen to the question and repeat it back to the student prospect often…
Relationship (+) Communicate (=) Results (=) “happy enrolling”
by AMERICAN WRITER Dr. Pietro Savo Tradition Books Publication © 2012
Manufacturing Research Practitioner ™ by Dr. Pietro Savo
Dr. Pietro Savo E-Mail Link firstname.lastname@example.org