Do you believe the Macy’s Department Store Miracle on 34th Street classic model can work in Higher Education? To provide another institution referral when your institution does not offer what the student really wants…
The College and University community, to continue to ensure the highest academic degree programs of interest and continue to prosper in business. The higher-education industry must begin to think out-of-the-box, by developing and implementing academic countermeasures that are greater than their own university’s personal revenue interests.
Studies show that the natural by-product of students experiencing academic interests that they the student perceive are truly met (what is important to them), results in higher retention and graduation rates.
In the best interest of students, we give referrals to our college and university friends, or perhaps institutions that you may list as competition. Especially when the other institutions have the best academic degree programs of interest that the student’s desires to enroll in.
In my travels, I have noticed some higher education institutions are doing this already, and that is where I acquired the idea for this blog article. To those institutions, I admire your commitment to education quality, education sustainability, and to have a student commitment greater than your own revenue outlook, thank you 🙂
However, we are far from there yet; how many times do admissions people tell the student prospect that we do not offer that program you’re interested in; however, this program we offer is just as good or similar? Close only counts in horseshoes, this same rule does not apply in higher education. Higher Education is not a revenue game, it is life.
The best life equals the education goals that bring you passion, we must focus on feeding the passion of our #1 natural resource, “our students”!
I know you are in business to sell seats; and you sell your own brand first. However, when you sell your own brand, and make this brand more important than a student’s true learning desire. The message you are promoting is mediocre academic interests is the normality at your institution.
Create a master list of education offerings by institutions, and have your admission call center advisors master this list,
your team becomes true higher-education counselors, and your higher education brand becomes the leaders promoting education greatness.
The Miracle on 34th Street model, when Macy’s Department Store referred Gimbels Department store because Gimbels had the best skates. Every good movie begins as a very smart idea; proof is Macys is still in business and Gimbels closed their last store in 1987. “Are you the Gimbels Of Higher Education?”.
by AMERICAN WRITER Dr. Pietro Savo Tradition Books Publication © 2014
Manufacturing Research Practitioner ™ by Dr. Pietro Savo
Dr. Pietro Savo E-Mail Link firstname.lastname@example.org
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